KEx Programme

The modern member is busy, mobile, and looking to learn. Equally, they are short on time, working remotely, and are highly digitally literate. In a world where people check their smartphones nine times an hour, and competition for attention is exceptionally fierce, it is no wonder that shorter digital learning content is becoming more necessary and popular. Amongst the many methodologies employed to deliver professional education, microlearning has emerged as a frontrunner in transforming the membership sector’s learning landscape; and given the pivotal role of education in associations’ value proposition, in this session we explore why and how associations can create and curate content that is mobile, media-rich, on-demand, and suited to the modern learner.