KEx Programme

Associations have the perfect opportunity to create and deliver relevant and impactful events for their membership but developing an events portfolio which is easily commercialised can often be challenging. In this session we focus on the commercialisation of events, looking beyond revenue and delegate numbers and delving into the detail to produce an event portfolio that meets the needs of your membership and also creates an environment of opportunity for revenue diversification and membership engagement.  We’ll analyse your current events – what you do and how you do it – and then move onto identifying growth opportunities for new event creation and revenue streams, leaving participants with actionable points to take back and implement in their workplace.